This past month has been arm to arm combat...not with a gun but a keyboard. Not with bullets, but "social media" and some things called Facebook and Twitter. The choice of ammo --my "become a fan of page" ExPOSE HSUS.
If you're familiar with HSUS you know they are not who they claim to be, but instead a slick organization with a mission to eliminate meat, dairy and eggs from the American diet while simultaneously driving farmers and ranchers out of business. Raising funds to do this deceitfully.
A large group of us have waged war against them with Social Media tactics...and we're making progress.
A little over a month ago Yellow Tail Wine producers donated $100,000.00 to HSUS. Within hours news spread across the world via Facebook and Twitter. Ag producers across the country poured their Yellow Tail out and boycotted the company. That company responded by vowing not to fund HSUS ever again.
A few days later news was out that Pilot Travel Centers were a source of funding for HSUS. Again the Agriculture Web Community got their keyboards out and within a short time Pilot Travel Centers also vowed to cut HSUS's donations.
Then news of Mary Kaye Corporation being an HSUS supporter surfaced. You guessed it...another Animal Ag Attack. This story ended with the Mary Kaye Corporation finding out that the support had been done unintentionally. They too terminated any ties with HSUS.
In each case the Agriculture Community quickly commended the companies for terminating their ties with HSUS just as quickly as they had attacked.
Social Media is a phenomenal tool. A tool to save our industry. If you're not using it please don't be intimidated by it. You can do it. If I can, you can. It just takes a little time and perseverance. It's going to take all of us telling our stories, getting our positive messages out, correcting misinformation and being actively engaged before animal ag can declare victory.